As social media continues to reinvent online marketing, The Door Marketing Group has evolved to help clients syndicate their social content and increase visibility to the right audience at the right time. We use data analytics to inform strategy and allow brands to amplify conversations, leverage real-time intent,
and increase consumer engagement with creatively branded content.
How do we do that? So glad you asked.
Content Strategy + Development
The Door begins by concepting a roadmap for success aligning audience, objectives, strategies, and tactics in a way that will achieve specific and measurable results. We then build out an editorial calendar that systematically targets your audience and relevant keywords, resulting in interesting and entertaining content.
From there, we’ll manage your social accounts. And that’s more than just posting content. We’ll engage your fans and followers with a mixture of posting, commenting, and generally being active in the community.
Social Advertising: Planning + Buying
The first step is to educate our clients on the role of advertising in social media and make recommendations on the best approach for the brand and campaign goals. Then we can develop and manage all paid social ads throughout the life cycle of the campaign. We’ll build your targeted audience and work to extend the reach through real-time optimizations. The result is a decreased cost-per-engagement and increased share of voice, platform growth, and overall engagement.
We can work with our influencer network to generate and syndicate genuine branded content that is relevant to your particular audience. These expert influencers are incentivized to write about your brand or product, resulting in increased exposure amongst their following.
Measurement + Reporting
The Door will amplify your message such that it gets picked up and carried along the waves of social media thereby increasing your word-of-mouth exposure. We’ll engage in social listening to glean valuable information about emerging trends and what consumers think about specific topics, brands, people, or products. We’ll then leverage that information to interact with and retarget followers to your brand.
We use social channels to deliver more than standard engagements. Through creativity, passion, and consistency – we deliver measurable results.
We would love to chat about social media and your business.
Hit us up!
Brittany Resnick, Social Media Director
Brittany@thedooronline.com /646.340.1760 / @BrittRes
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37 West 17th St., 5th Floor
New York NY 10011